Claudia serves as one of three founding partners and the Chief Operating Officer of Victors & Spoils, the world’s first (ad) agency based on crowdsourcing principles. Claudia steers Victors & Spoils’ performance and new business with a sharp eye on trends and client challenges.

Prior to founding V&S, Claudia was a founder of Massive - the first-ever network for video- game advertising –working as in-house counsel and on business development. After only three short years, Massive was acquired by Microsoft Corporation in 2006. Following the acquisition, Claudia served as Director of Partner Development at Microsoft for three years.

Claudia has over 13 years of experience in the technology sector, including four years as a corporate attorney specializing in contract and technology law. She has advised companies across telecommunications, banking and biotechnology and has expert experience in intellectual property protection, e-commerce and privacy. Claudia has also partnered with advertising agencies at a strategic level, helping them to adapt to new models.