CEO at Leadership NZ, Co-President at YWCA Aotearoa NZ, and Advisory Board Member at Appoint Better Boards
Sina is committed to helping grow a generation of authentic and ethical leaders for 21st-century leadership and works to develop leadership, governance and the strategic capability of organisations and communities. Her leadership and governance experience span commercial, public and social-profit sectors, and a range of fields (including education, broadcasting/media, leadership and management, mentoring, youth and women’s development).
Sina held executive roles in sales management, learning and organisational development with Telecom Directories, and the NZ Institute of Management before her appointment in 2002 as a founding Trustee of the National Pacific Radio Trust (NPRT). The government appointed Trust set up the first national Pan-Pacific radio broadcasting network (NiuFM). Sina was founding Chief Executive for NiuFM, and the Pacific Media Network from 2003–2009; a challenging period of dynamic growth that enabled her to connect and positively impact Pacific communities across New Zealand.
She has a Bachelor’s Degree (Sociology, Political Science) and is an Alumnus of the Leadership New Zealand 2008 Leadership programme and participant of the inaugural Global Women Breakthrough Women in Leadership programme 2010/2011. Pacific Music Awards Trust (Founding Trustee), Immediate Past President of PACIFICA Auckland – Women’s Network, and she is a Mentor for the Leadership Pacific Network (Auckland).
Sina is a Pacific woman of Samoan, German and English descent. Married to John, they have two adult children – Isabella and Ash – and have spent the last 25 years living and working in Auckland.