Champions for Change Campaign a Success

 Saatchi & Saatchi NZ and Champions for Change challenge unconscious bias for International Women's Day

On International Women’s Day (8 March) this year, the Champions for Change called on workplaces to take a hard look at unconscious gender bias.

Global Women’s Champions for Change initiative is a group of 53 influential New Zealand chief executives and chairs from the public and private sectors who are taking the lead of driving diversity and inclusion in Kiwi workplaces.

The campaign – a collection of short tongue-in-cheek videos, radio ads, print ads and workplace posters – intended to encourage people to question whether they do have a bias, and then demonstrate that overcoming it is as easy as removing gender from the equation.

The videos were watched over 30,000 times, received hundreds of likes across social media, and resulted in a 1,668% increase in website traffic to www.championsforchange.nz.

Join #NZChampionsForChange on their mission to get people talking about how unconscious bias could be influencing the way we behave in the workplace. Share how you are trying, learning and overcoming your unconscious biases with #itsnotthathard to inspire others to do the same.

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